Firstly, it’s my name — and I wanted the brand to be personal.

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But more than that, Oliver Jorg is born from a genuine passion for horse racing, heritage style, and the unique sense of occasion that comes with a day at the races.

 

Over the years, I’ve built up a collection of silk ties — the kind that turn heads and start conversations. Friends, family, and fellow racegoers often asked where I got them, and that curiosity planted a seed.

 

As I moved from spectator to racehorse owner, I started exploring the idea of designing ties in my own racing silks — something truly personal that connected me to the sport I love.